How we get you there: By creating a differentiation strategy, a simple, clear, distinctive description of your unique differences versus your competition.

Our goal is to help mid-market companies grow their business. How do we do it? By helping you better understand your strengths in the market, exploring ways to reach more customers, and figuring out how to knock your customers' socks off.
We offer a variety of services, each tailored to your specific need. These include differentiation strategy development, growth strategy development, and go-to-market planning.


Differentiation Strategy

Your objective: Strengthen your company’s brand name

How we get you there: By creating a differentiation strategy, a simple, clear, distinctive description of your unique differences versus your competition.

Specific components:

Competitive difference

Customer target

Customer experience map

 


Growth Strategy

Your objective: Identify and aggressively exploit new growth opportunities

How we get you there: By creating a detailed strategy that explores company-wide growth opportunities.

Specific components:

Holistic growth plans

Industry/Category growth plans

Annual business plans

Innovation strategies Competitive difference

Customer target

 


Go-To-Market Plans

Your objective: Unify your organization to deliver a customer experience that your competitors can't touch

How we get you there: By developing unified sales and marketing plans that deliver stronger in-market results.

Specific components:

Sales & marketing plans

Competitive defense plans

Marketing communications

Advertising & PR