Your time and money are valuable. We won't waste either one.
We're not going to spend weeks or months in ramp-up mode burning through your budget before providing an actionable plan. We get up to speed quickly, analyze your unique needs, and create the resources to get you where you want to be as efficiently as possible.
We keep things simple and focused with the following three-step collaborative process:
Develop the Roadmap
- Meet the Leadership Team
- Review Business Goals, Plans, Metrics
- Marketing Maturity Map
- Deliver Roadmap to move the business forward.
Pilot a Project
- Plan and execute initial project
- Review pilot performance results
The Engagement Plan
- Develop On-Loan engagement plan
- Define performance metrics & review timing
We start by analyzing your growth potential so we can quickly establish a goal and identify challenges we might encounter along the way. We use a simple but powerful proprietary tool to create this review, chart a path, and identify checkpoints along the way.
Step 1: Develop The Roadmap
Marketing Maturity Map™:
Using this analysis and your extensive knowledge and insights about your business, we'll get up to speed quickly and create a detailed roadmap that provides actionable recommendations for your organization to move the business forward.
Step 2: The Pilot Project
We'll recommend a pilot project based on our roadmap. Collaborating on a pilot project will ensure we're a good cultural fit for your organization and set the foundation for future initiatives.
Step 3: The Engagement Plan
Together, we'll review the results of the pilot project and recommend a CMO “On-Loan” engagement plan.
And don’t worry. If we determine that you don’t need any additional outside help, we will let you know. If we believe that you need a full-time resource, we will help you with the role description so you can bring on the right resource for your needs.